7 Tips for Effective Image Use in Web Design

large images can slow down your website. images web design

The essence of making a website is to make sure that a positive impact is made on the site users. one of the key ways to go about this is to make sure that the contents on your website are engaging and informative enough to keep users long enough for your website.

The most brilliant way to spice up your content is by using beautiful images, it’s instrumental in helping you keep leads engaged on your website.

A brilliant way to break long text on your website is by adding images, so far, images have proven to be a great addition to websites over time. Users of your website are able to engage well with your content when you use illustration in form of images and graphics to exemplify your ideas.

As a web designer, you must master the art of using images to spice up your design.

My intention in this piece is to furnish you with some useful tips that can help you to use images the best way on both your personal and client web projects, show you how best can you use images in your designs as a web designer. Here are some tips for you.

1. Always use relevant images

Don’t just add images to a website or webpage for the sake of adding it, it’s important to always add images that fit into the context of the webpage. The original purpose of using images on the web page is because you want them to paint a visual illustration about your subject on the web page.

The only way, you’d carry well your audience along is when you make use of relevant images in your blog posts and throughout your design. Some designers only rely on their instincts to pick images for web pages, but you might as well ask a few other people other than yourself.

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For example, a blog post on how to play the piano should not show the image of men trying to salvage a car stock in the snow, obviously, that’s absolutely irrelevant to your content.

Basically, the images on each webpage should fit well into the nature of the content and must look appealing to the site audience. Another way to answer the question of what images to use on a web page is by asking yourself what types of images a user would like to see on a particular web page, this can go a long way to help you pick better images for your projects.

Images are not just mean for fun on a web page, they are meant to offer impressive visual representation around your chuck of text.

2. Use authentic images

use original images. images web design

Original images on your blog or website will make them look a lot more authentic and unique, it speak a lot more positive impact on your prospects and general site usage.

Images that have your business’ blueprint written all over them have a bigger impact compared to when you use stock photos from free websites like Pexel and Pixabay.

No doubt about the fact that stock photos can still be very useful for your business websites, but when you use original images, your prospects have a unique insight into your business, which is a big win for you.

Using original photos means using images of your workplaces, workshop, kitchen if you’re into food business and stuffs like that. You can as well include images of your team members, products, and more, this will give your audience a clearer perspective of your business operation.

A good number of your prospects know when you’re using original images of your business or stock photos, original images from your workplaces go a long way to tell how authentic your business and projects your brand as reputable.

3. Crop and rescale when necessary

Web design is now advanced compared to what it used to be, there are modern website layouts that require using images and photos in different shapes and croppings, depending on the part or section of the website that the images will be used.

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You need to pay attention to the need of your web designers to find out some of the images that will be needed for prominent areas of your website such as the header, about us page, and more.

Another important thing most businesses don’t pay attention to when it comes to using images on a website is, the resolution of the image, in so many cases, the images presented to the web designer is of very low resolution and poor quality, you need to pay attention to the image resolution required for different aspects of your business website, it doesn’t usually mean you have to take entirely new photos but just crop and resize the ones you have, if they are in low resolution you may have to ask your photographer to take new images.

In some other times, the images are of too high resolution, as a web designer, you need to find ways to compress the images, to fit the design, too sized images can impact the performance of the website, images not well scaled can make the website to be very slow and frustrating to your audience, remember, you have less of milliseconds to convince new site visitor about your business.

4. Using images is not only about photos

images versus text. images web design

The use of pixel-friendly images in your web design project cannot be overemphasized, but it doesn’t really mean you have to use images taken with your camera all of the time.

Camera images or photos are just one of the many types of visual representations that you can make use of on your website. We have other types of visual assets that can be used on your website, for example, we have charts, infographics, and more that are useful in showcasing business-related information such as annual reports, income reports, statistics, and more.

While photos are useful for a better user experience, Infographics seeks to draw in web users while being illustrative.

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5. Optimize your images

When designing your web, you want to make sure your images are optimized. Web optimization also entails image optimization. You need to be sure that you don’t use image files that eat up your webspace and in turn considerably slow down your website. Your page-load is very important for search positioning and lead generation.

Optimized and well-compressed images load quicker on your web pages.

If you have an image-based website you need to pay attention to optimizing every single image used on the web and declutter your media library of unused images.

6. Use more than one image to showcase your products and services

Having nice images of your product make your audience have a better grasp of your website, and also registers your brand in their subconscious. People love images over text.

I can’t imagine how boring a website without images can be, even when it has a nice design. Almost everyone prefers to spend more time on a website with a lot of quality images and one of the reasons is that such websites are seen as attractive and informative. People prefer to read the pages through the images on them, instead of going through the huge text lines on the page.

7. Avoid Images slowing down your website

large images can slow down your website. images web design

Images speak a great impact as far as user experience is concerned for web users. But it’s not to say, you have to do it at the expense of sacrificing the speed at which your website loads, you should not allow images to slow down your webpages’ load time or that can cause a negative experience for site users on the other hand.


While you can use different types of media assets to enhance user experience on your website, images are still preferred to text by many web users because they are convenient, visually informative, easy to engage with,  quick to memorize, less stressful to understand and read. When images are used properly in web design it can attract engage users, build trust and guide their instincts.

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